PRICING

Start free. Pay when your company is working.

A 7-day free trial without a card, then one plan for the whole company. AI usage runs on your own key, so you pay your provider directly and see every rupee in Usage & budgets.

Starter

₹1,999 per 30 days

One small business with a handful of AI employees.

  • Up to 5 active employees
  • 300 runs per 30 days
  • All features: approvals, memory, skills, duties, inbox, notifications
  • Bring your own AI key (ChatGPT, Claude, OpenRouter or any compatible API)
  • Email support
Start free, then choose Starter
Team

₹4,999 per 30 days

A growing team, an agency or several companies under one owner.

  • Up to 20 active employees
  • 1,500 runs per 30 days
  • All companies view for several companies
  • Everything in Starter
  • Priority support
Start free, then choose Team

Included in every plan

  • Employees as people: roles, instructions, skills, memory, storage and their own computer
  • Nothing is sent without approval: one by one, or by an automatic rule you switch on (a trusted tool)
  • Managers review their team, employees hand work to each other, standing duties run on schedule
  • Customer WhatsApp and email reach the right employee; replies go out after your approval
  • Notifications by email and WhatsApp with one-use links to decide from your phone
  • Spending limits per company, department, employee and task, with measured usage

Questions

What is a run?

One piece of work an employee does: a draft, a review, a reply, a report. Practice runs on the built-in practice engine do not count. Runs on your own AI key count towards the period; the AI usage itself is billed by your provider on your own key.

Do I need a card for the trial?

No. Sign in with Google, get 7 days free with trial limits (3 employees, 60 runs), and choose a plan only when you want more.

Can I add runs without changing plan?

Yes: add-ons add runs to the current period and are paid the same way, through a payment link.

Is GST charged?

Setu is not currently registered under GST. No GST is charged on Setu plans or add-ons, and the price shown is the full amount you pay. Every payment produces a numbered payment receipt; it is not a GST tax invoice, so input tax credit cannot be claimed on it. If we register for GST we will email account owners in advance and issue tax invoices from then on; any change to what you pay applies only from your next period.

Can I get a refund?

Within 7 days of a payment, when fewer than 10 runs of that period were used, ask for a refund from your invoice list; refunds go back to the original payment method within 7 working days.

What happens when a plan ends?

Your records stay. Employees stop running live work until the plan is renewed; practice mode stays available.